December 1, 2021
15 years fighting AIDS with (RED): Apple helps raise nearly $270 million
On World AIDS Day, Apple offers new ways to support (RED)’s essential work to fight HIV/AIDS and COVID-19
Over the past 15 years, Apple customers have played a vital role in (RED)’s fight to end AIDS by supporting the Global Fund, which provides essential access to health services in communities most in need. in sub-Saharan Africa. As COVID-19 continues to impact communities around the world, including those living with HIV, the fight to end global pandemics is more urgent than ever.
To honor World AIDS Day this year, Apple is offering customers new ways to learn, engage and donate, raising funds and awareness to support those on the front lines of AIDS and HIV. COVID-19.
Since 2006, Apple customers have helped raise nearly $270 million to fund prevention, testing and counseling services for people affected by HIV/AIDS. Apple-backed grants have enabled care and support services for more than 11 million people, provided more than 192 million HIV tests, and enabled more than 13.8 million people to access treatment life-saving antiretrovirals. In 2020 alone, Apple’s support of (RED) helped prevent more than 145,000 HIV-positive mothers from passing the virus to their babies.
With support from Apple, (RED) has been able to expand its reach to provide additional services and support to vulnerable communities who are disproportionately impacted by COVID-19. Over the past 18 months, COVID-19 has created new challenges in access to care, diagnostics and supplies, often stretching crucial HIV/AIDS programs even further. To address these challenges, Apple was one of the first companies to direct its attention and resources to the Global Fund’s COVID-19 response.
By redirecting donations to the Global Fund’s COVID-19 response at the start of the pandemic, Apple customers were able to help fund programs that mitigated the impact of COVID-19 on existing HIV programs. /AIDS. In Zambia, local clinics were able to purchase motorbikes which were used to deliver lifesaving HIV treatment to local communities when in-person visits declined due to COVID-19. This year, support from Apple and its customers has helped fund programs in Ghana that have given medical providers the resources to source supplies in bulk so they can make multi-month deliveries to the most vulnerable people. more at risk, thereby reducing their potential exposure to viral infection.
Support efforts to end HIV, AIDS and COVID-19
This year, Apple is offering more ways than ever for customers to support (RED) and its essential work through (PRODUCT)RED devices and accessories, an Apple Pay donation program and special service collections.
Apple is releasing a range of new (PRODUCT)RED devices and accessories for the holiday season, including the (PRODUCT)RED iPhone 13, (PRODUCT)RED iPhone 13 mini and (PRODUCT)RED Apple Watch Series 7. )RED. A portion of the proceeds from every (PRODUCT)RED purchase goes directly to the Global Fund to Fight AIDS. Until the end of next year, half of eligible proceeds from (PRODUCT)RED purchases will be redirected to the Global Fund’s COVID-19 response to mitigate the impact of COVID-19 on the fight against AIDS.
Until December 6, Apple is donating $1 to the Global Fund for every purchase made with Apple Pay at apple.com, in the Apple Store app or at an Apple Store.1 Every donation will help fund (RED’s) fight against AIDS and COVID-19.
Starting today, Apple Watch users can show their support for (RED) right from their wrist with a selection of six Apple Watch faces in red available for download at apple.com/product-red.2 Once downloaded, these faces can also be shared with other Apple Watch users through face sharing. The watch faces pair with the new Apple Watch Series 7 PRODUCT (RED) aluminum case, made from 100% recycled aerospace-grade alloy, as well as PRODUCT (RED) Braided Solo Loop, Sport bands Band and SportLoop.
To raise awareness
To increase awareness of World AIDS Day and the ongoing efforts to eradicate HIV/AIDS, hundreds of Apple Stores are marking the week with red logos or window displays.
Across Apple’s services, the company also offers a variety of ways for customers to learn more about the pandemic and honor those whose lives have been affected. The App Store highlights Positive Singles, an inclusive dating app that connects singles living with HIV/AIDS and sexually transmitted infections. The app also provides tips and resources for those who have been recently diagnosed and are looking for helpful information.
In the United States, Apple Books will offer collections of books and audiobooks, including nonfiction books on the global fight against HIV/AIDS and fiction books from around the world. Apple Podcasts will feature shows that examine the state of the global AIDS crisis, including episodes that explore how racism has hindered access to quality care, describe the latest in preventive medicine and how it has been unevenly distributed, and explain why there is still no cure. On Apple Music, subscribers can listen to a curated selection of music programs, radio episodes and more in a special edition. Apple Music function in recognition of World AIDS Day. And Apple TV app users can explore an engaging collection of TV shows and movies on the Watch Now tab that reveal the human cost of the HIV/AIDS epidemic.
- Donations are limited to a maximum of $1 million. The donation goes to the Global Fund to support the fight against AIDS and COVID-19.
- Requires iOS 14.5 or later and watchOS 7.4 or later. Color and Numerals Mono watch faces are compatible with Apple Watch Series 3 or later.
Rachel Wolf Tulley
Apple Media Phone Support