A GIF for all occasions… Britons are turning to tech to talk about their feelings – Samsung Newsroom UK

A GIF for all occasions… Britons are turning to tech to talk about their feelings – Samsung Newsroom UK

87% of Britons find it easier to express their emotions using technology than in person

National project launched by Samsung to document a new digital dictionary of self-expression

  • Nationwide emotional ‘audit’ finds people display up to seven different emotions a day – many of which are passed on to friends and family via technology
  • 87% of all adults and 90% of 18-35 year olds now find it easier to express their emotions via technology – indeed 10% of adults have ended a relationship via technology
  • Research reveals we spend the equivalent of 3 full days a year feeling angry and 5 days feeling happy + the average UK adult will laugh 2,412 times a year
  • The campaign marks the launch of the Samsung Galaxy GIF Project which aims to organize the lexicon of human expression – led by Vyvyan Evans, PHD and Professor of Linguistics
  • British actor Lucien Laviscount stars in a new film celebrating 35and GIF birthday
  • Public encouraged to visit the ‘Project GIF Galaxy’ at Samsung KX in London to create and record expressions and emotions in GIF format
  • Campaign commissioned to launch the Galaxy S22 series of smartphones, featuring Nightography that takes ultra-high quality photos and videos in low light conditions

UK adults often feel more comfortable communicating via technology than face-to-face – that’s the verdict of a new study published today which suggests a seismic shift has taken place in the way we express our emotions in a generation

The study reveals that 87% of UK adults admit they find it easier to express themselves using technology via emojis, memes and GIFs than in person. The results named the humble GIF as the communication format of choice for 90% of 18-35 year olds in the UK when expressing themselves. The format, which turns 35 this year, allows people to share moving or static image files with friends that encapsulate how they are feeling at a given moment.

The study of 3,000 UK adults aged 18-65 was commissioned by Samsung to find out how technology has changed the way we communicate and express our emotions. The research team examined how we communicate emotionally in 2022 and the emotions we experience on a daily basis to provide fascinating insight into how the nation feels and communicates.

The results revealed that more than a third (35%) of Britons say they send an emoji, meme or gif to celebrate winning their favorite football team or another sport.

Almost as many – 34% – send a photo from their phone when they feel uncomfortable rather than trying to talk or write about their feelings.

More than three in ten – 31% throw flirty images to love interests while 23% turn to technology during arguments instead of trying to talk through their differences.

And one in ten would even dump a partner using a GIF of their gadget rather than end their face-to-face relationship.

The study suggests that we experience a roller coaster of emotions every day; on average, we get angry four times a day, laugh seven times a day, and cry at least three times a week. Research has found that Britons spend an average of 11.5 minutes a day feeling angry, which equates to three full days in a year. On the other hand, we feel happiness or joy for an average of 20 minutes a day, which leads to five joyful days in a year.

With over 10 billion GIFs in circulation and over 2 million sent every day, the study suggests that GIF has become an essential format in the way we communicate and express ourselves now with 81% of all respondents using this format. regularly. Indeed, Britons reported sending up to four GIFs a day, and 82% of the nation used GIFs and memes to communicate or express their emotions on social media or via instant messaging services such as WhatsApp.

The most common everyday emotions we express through our technology were cited as happiness (69%), love (57%), fun (52%), stress (41%), excitement ( 38%), anger (35%) and sadness. (34%).

Research found that 84% of Britons believe technological developments, such as GIFs, have had a positive impact, allowing humans to express themselves better than ever.

But for people aged 45-65, GIFs are lost in translation – one in four (44%) admitted to not being confident in how to use them correctly

Samsung commissioned the study as part of the “The Samsung Galaxy GIF Project” which aims to map the full spectrum of human expression. The study led by Professor Vyvyan Evans, PhD in Linguistics, marks the launch of the new flagship Galaxy S22 series and aims to prove that humans can now convey more emotions than at any other time in history.

To kick off the Samsung Galaxy GIF project, Emily in Paris star Lucien Laviscount was challenged to convey as many human emotions as possible in a single 60-second shot.

In the film which was shot entirely with the Samsung Galaxy S22 Ultra, Lucien portrays a range of emotions, from dread to elation, in an incredible feat of facial gymnastics and acting prowess. The actor who has already starred in Waterloo Road and coronation streetmanaged to convey 31 different emotions and expressions in just 60 seconds.

The UK public is invited to contribute to the national project and visit Samsung KX in London, King’s Cross to record and submit their own GIFs, which will form part of Professor Evans’ research.

A special ‘Project GIF Galaxy’ was created inside Samsung KX, with “light” and “night” stations, allowing people to shoot GIFs that capture a full range of emotions.

Content will be captured on the Galaxy S22 Ultra which comes with new Nightography features, which make photo and video content pop even in the dark.

Actor Lucien Laviscount said:Being challenged to show a full spectrum of emotions in 60 seconds was quite an experience! The visual expressions we create can speak a thousand words, which is why GIFs can often show how we feel in the best way. Everyone loves a cheeky GIF once in a while!

Professor Vyvyan Evans, PhD said: “Since the advent of the smartphone, human communication has changed considerably.

“GIFs, memes and emojis are the ‘language’ of the internet and have become the foundation of popular culture, fundamentally transforming the way we communicate with people on a daily basis. Emotions and feelings can now be conveyed instantly to others in one powerful visual.

“‘The Galaxy GIF Project’ was launched to prove that, thanks to technology, humans can now more easily express and identify more emotions than at any other time in history.”

Ashrita Seshadri, Brand Marketing Manager, Samsung UK, said: “From instant messaging to social media, technology has given us a wealth of tools to express how we feel and visual messages such as GIFs allow us to animate our personalities and emotions. We invite the British public to be part of our research program and make your own GIFs, expressing emotions using the new Samsung Galaxy S22”.

Galaxy S22 and S22+ introduce dynamic cameras with advanced intelligent image processing to make every moment epic. Built with bold design and durable materials, Galaxy S22 and S22+ are designed to be both beautiful and eco-friendly. With the Galaxy S22 series’ revolutionary new Nightography features, like the 23% larger sensor than the S21 and S21+ and Adaptive Pixel technology, the camera is designed to let in more light, bring out details and capture colors that make your content stand out, even in the dark[1].

“The Galaxy GIF Project” at Samsung KX is open to members of the public free of charge.

The new Samsung Galaxy S22 line and Galaxy Tab S8 series are now available on and at all major retailers. For added convenience, customers can also take advantage of the Click & Collect service and be rewarded for their purchases with KXtras.

For more information on ‘The Galaxy GIF Project’ to visit:

[1] Adaptive Pixel only works with high resolution photos, not base resolution.