Apple launches today at Apple Creative Studios

Apple launches today at Apple Creative Studios

Today, Apple Creative Studios programming will hone creative passion in areas such as music, film, photography, art and design, and will be available to young people facing barriers to meaningful arts education. Over the course of eight to 12 weeks of programming, mentors – in conjunction with Apple and community partners – will guide participants through a program of hands-on sessions, insider industry knowledge, and provide ongoing feedback on projects. creativity of the participants. In addition to developing creative skills, our mentors and community partners will foster participants’ self-expression and encourage them to create social change within their own communities. At the end of the programming, Apple will host a celebration and presentation of participants’ final works at their local Apple Store or in the community.

“Creativity and access to education are core values ​​at Apple, so we’re absolutely thrilled to launch Today at Apple Creative Studios in Los Angeles and Beijing and bring this meaningful program to several more cities this year.” , said Deirdre O’Brien, senior vice president of Apple Retail + People. “Building on our long history of using stores as a home for local artists to educate and inspire, Creative Studios is another way to provide free art education to those who need it most.”

Today at Apple will also feature public sessions open to everyone, led by inspirational artists who provide mentoring experiences for young Today at Apple Creative Studios participants. Everyone is encouraged to register for these sessions at

Today at Apple Creative Studios – LA

Today, Apple Creative Studios – LA focuses on developing the talents of young musicians. In collaboration with the Music Forward Foundation and the Inner-City Arts and Social Justice Learning Institute, Creative Studios LA will amplify the stories of emerging talent during nine weeks of free programming where attendees will learn about creative direction, writing and production . Participants will create a visual album – called “LA Love Letter” – that hones their newfound skills to share their stories through music, design and imagery using iPad, Apple Pencil, Beats headphones and headphones. iPhone, as well as GarageBand, Procreate, Notes, and the Camera app. Young creatives will benefit from the guidance and mentorship of Grammy Award-winning producer Larrance “Rance” Dopson, documentary photographer and director Bethany Mollenkof, and Apple’s global hip-hop and R&B editorial manager Ebro Darden. Music, as well as unique special sessions. taught by other artists. Creative Studios LA will also give attendees unprecedented access to Apple Music creatives and executives like Zane Lowe during its Industry Week, where they can seek advice from experts to further their journey.

“Music Forward aims to transform the lives of young people by breaking down barriers of gender, poverty and race, and connecting them to pathways to success,” said Nurit Smith, Executive Director of the Music Forward Foundation. “Apple shares our commitment to empowering diverse voices in the creative arts and we are proud to work hand-in-hand at Today at Apple Creative Studios – LA to spark creative discovery, chart careers and provide opportunities for young people in Los Angeles.

Today at Apple Creative Studios – Beijing

In partnership with the China Foundation for Poverty Alleviation and the China Social Entrepreneur Foundation, Today at Apple Creative Studios – Beijing will provide hands-on experience and career development mentorship to young migrants living in Beijing who have not had the chance to s express creatively. For 12 weeks, Beijing’s programming themes explore photography and videography, music and app design using the iPad, Apple Pencil, Beats headphones and iPhone, as well as GarageBand, iMovie and Procreate. Mentors include iPhone photographer Eric Zhang, drummer Shi Lu and app designer Sun Yong, among others.

“Youth is our future, and young people in China today are born into a time of rapid economic growth and bear heavy responsibilities,” said Wang Peng, deputy executive director of the China Foundation for Poverty Reduction. poverty. “We are cooperating with Apple on Creative Studios Beijing because it aligns with our vision of integrating social resources and encouraging young people to solve social problems in innovative ways and be part of a new generation that is creative, collaborative and socially responsible.”

Today at Apple Creative Studios builds on Apple’s history of providing free educational programs in Apple Stores around the world through Today at Apple, and career development opportunities through programs such as the Community Education Initiative. In the United States, it expands Apple’s Racial Equity and Justice Initiative to help dismantle systemic barriers and advance racial equity.