Fast-Growing Kandji Provides Enterprise Apple Device Management Platform

Fast-Growing Kandji Provides Enterprise Apple Device Management Platform

Apple has significantly expanded its presence in large enterprises in recent years, reaching 23% market share, compared to only 3% twenty years ago. The success of the iPhone and iPad as consumer devices has served as a growth engine for Mac use in the office.

“The growth in Mac usage among business users, particularly for employees working remotely and given their choice of PC device, is driving more companies to formally adopt management tools and strategies around macOS, as well as iOS/iPadOS and tvOS,” said Phil Hochmuth, program vice president, Enterprise Mobility and Client Endpoint Management, IDC, in a prepared statement.

This is where Kandji comes in. “Kandji is a next-generation platform to centrally secure and manage your Mac, iPhone, iPad, and Apple TV devices. IT teams save countless hours of manual, repetitive work with features like one-click compliance templates and over 150 pre-built automations, apps, and workflows,” says co-founder and CEO Adam Pettit.

The company’s fortunes followed Apple’s rise in the business. Pettit only founded San Diego-based Kandji with his brother Wesley and Mark Daughter in 2018 and his software platform was only fully commercially available for a full year in 2020. I don’t see that slow down anytime soon,” Pettit says. The company experienced 5x year-over-year revenue growth and grew its workforce from 40 to over 300 in the past year.

This trajectory has seen the company raise $188.4m in venture capital in a short period of time, including its last $100m C round on November 29, 2021 led by Tiger Global with participation from Definition, Frontline Ventures and existing investors First Round Capital, Greycroft, Felicis Ventures, The Spruce House Partnership, B Capital Group, SVB Capital and Okta Ventures. The round valued the company at $800 million, 10 times higher than its previous round a few months prior.

“My two co-founders, Mark and Wesley, the three of us had worked together for over a decade. Before Kandji, we actually started another company together, which was called Interlaced. IT services, which was hyper-focused on working with organizations that were deploying Apple devices. The company that we started around 2009, we just had a trend of organizations buying and deploying Apple devices, but didn’t not really having access to a large network of consultants or thought leaders who could have advised them on the right way to integrate Apple into their business,” says Pettit.

Sure, there were partners that existed in the market to meet the need for IT organizations to help them manage their Apple devices at the time, but Interlaced’s mission was to create the most mature Apple IT service provider. operationally at the national level. The co-founders built this company over nine years.

“We had a lot of customers come to us at the time and they were like, ‘Hey, we’re buying X number of Apple devices, but our internal IT department doesn’t really have a plan.’ That’s why they would come to us, so we built a reputation working for a lot of high-growth technology clients who had in-house IT and security functions, but their functions weren’t really equipped to handle Apple at large scale. And that’s how we built our business. And in doing that, of course, we worked with a number of vendors that existed in the market and our observations were that the first one, there was nobody on the market that was focused on automation or experience. And so there was just a gap in general. And so our work became a lot of redundant manual repetitive work, rather than just leveraging smart software to speed up the work,” says Pettit.

To meet demand for software to automate the provisioning and management of Apple devices in the workplace, the founders sold Interlaced to Evergreen Services Group for an undisclosed sum in 2018 and began work on Kandji.

“We knew it was a big market. We knew it was growing fast and we knew the incumbents that were out there weren’t focused on automation or experience. And so we thought we could create something really very differentiated and take ownership of this idea that if you use our platform, we’ll make your entire workforce safer and more productive,” says Little.

The Pettit brothers grew up in San Francisco, Bay Area, Marin County. And from an early age, they have always been fascinated by Apple devices. They always had Apple devices growing up. Their father was an architect with his own practice and was an Apple enthusiast himself. The brothers then became his company’s de facto IT support group.

Even in high school, Pettit was known as someone to turn to for Apple support. He realized at some point that there was an opportunity to monetize this by starting his first Apple IT support business when he was in second grade and continuing it through high school. After high school, he earned his degree in entrepreneurship and economics at the University of Oregon, Charles H. Lundquist College of Business.

“We were exposed to the idea of ​​running our own business. I saw first hand the idea of ​​a business running on Apple and the dynamics of what it takes to successfully deploy, manage and secure Apple devices within a business before it became very popular . And back then, it was very rare to see a business running on Apple. So I think it really got me interested in the idea of ​​running my own business and expanding that idea of ​​how I can empower other businesses to be successful with Apple,” says Pettit.

Pettit started his own consulting company out of college before teaming up with his brother Wesley and Mark Daughter to found Interlaced in 2009, before launching Kandji in 2018.

On working with his older brother Wesley, Pettit said, “We get along really well. In fact, we balance each other out. He’s a brilliant product, strategist and that’s why he’s running the product and I’m running the business. Our personalities are different enough that we complement each other really well. And that actually makes for a great match. I couldn’t imagine doing it without him,” Pettit says.

As for the future? “We want to empower organizations around the world to use their Apple devices. And we see a lot of very strong signals in the market. In fact, 25% of our revenue comes from outside the United States. And so we’re really looking at Kandji as we look to the future as a global company serving organizations across the globe,” concludes Pettit.