Apple

Getting started with Apple’s “Peek Performance” event

Getting started with Apple's "Peek Performance" event

Apple’s “Peek Performance” event happened this week and transformed some of Apple’s most important lineups – the iPhone, Mac and iPad. So let’s look at the biggest stories from the event.

iPhone SE (2022) fails to excite, but it’s okay

You can count the iPhone SE (2022) upgrades to the two-year-old phone it replaces on the one hand – a better processor with 1GB more RAM, 5G, and new tougher glass. Barely makes the hearts of geeks beat faster. From the 2017 design that was already showing its age back then, to the small low-res display, to the single rear camera – the iPhone SE is not meant to excite.

But it’s also designed to be familiar to a lot of people looking for a compact, simple phone. It’s also covered for software updates for at least 5 years and will handle any task with ease, thanks to Apple’s excellent silicon.

So the iPhone SE (2022) is exactly what it should be and does exactly what Apple expects of it, and it will sell in the millions. And it will perfectly fill the mini hole of the iPhone that will remain this fall.

But the cheapest iPhone isn’t so cheap anymore

Unfortunately, Apple has also adapted to the times. The iPhone SE (2020) was launched at $399/€479/INR 42,500 for the base 64GB model, while the iPhone SE (2022) is $429/€519/INR 43,900 for the same storage. This will undoubtedly bolster Apple’s results, so all is well in Cupertino. Customers, however, may think that having only minor upgrades and a price hike is a bit disappointing after two years of waiting.

iPad Air with M1 is ideal for Apple

The iPad Air (2022) follows much the same upgrade path as the iPhone SE – same body, new processor and a larger selfie camera.

The M1 chip will deliver superb performance and a subjective feeling of prestige. But in practical terms, you’re not getting much more than with a 2020 iPad Air.

Apple unveils new iPad Air with M1 chipset, 5G support, same price as before

In fact, the new Air has the same two storage options as the old one – 64GB and 256GB, which works in favor of Apple’s 11-inch iPad Pro from 2021. If the iPad Air from 64GB base isn’t for you, you’ve got to spend €849 for a 256GB model, while a 128GB iPad Pro costs €879 – this device has a 120Hz display and better cameras . But whichever way you go, Apple wouldn’t care.

M1 Ultra gives power users what they need

With the announcement of the M1 Ultra chip, Apple has finally given its holdout Intel users using iMac Pro and Mac Pro devices a powerful chipset for professionals. Not just media creators, but all industry professionals.

The Ultra is essentially two M1 Max processors, connected to what Apple calls the “Ultra Fusion” architecture (which is very similar to AMD’s Infinity Fabric architecture or Intel’s Mesh Interconnect architecture). ) – allowing an operating system to recognize the two processors as one.

Handling the event

The M1 Ultra features a 20-core CPU and up to a 64-core GPU, and can be configured with up to 128GB of shared memory. It provides up to 800 GB/s of memory bandwidth.

Apple said it has one processor left to unveil – which will likely power the Mac Pro later in 2022. Rumor has it that it will essentially bundle two M1 Ultras, or the equivalent of four M1 Max – imagine that!

Mac Studio is so little Apple, but so Apple

The M1 Ultra can be integrated into the Mac Studio, Apple’s newest and most powerful desktop computer.

This is a device that’s so different from Apple as we’ve known it for years, yet so much like the Apple that’s emerged over the past two years. For starters, it has ports – four USB-C, two USB-A, Ethernet, HDMI, a headphone jack even! There’s even a full-size SD card reader on the front, as well as two USB-C ports on the front of an Apple computer!

The Mac Studio is Apple's most powerful desktop computer

Apple has been in a league of its own when looking at high-end laptops for creators, but starting with the M1-powered Mac mini, it started bringing Windows desktop users back. The Mac Studio will no doubt entice many power users to try macOS.

The monitor and the green iPhone were also in the game

Apple also showed off a green iPhone 13 and 13 Pro, a 27-inch monitor, and announced that Apple TV+ will get Friday Night Baseball.

iPhone 13 Pro Max, 13 Pro, 13 and 13 mini
iPhone 13 Pro Max, 13 Pro, 13 and 13 mini

The monitor is a bit polarizing. It has a nice design, 5K resolution and 600 nits brightness. There’s a built-in 12MP camera with CenterStage and a six-speaker Dolby Atmos-certified audio system.

Apple's new 27-inch Studio Display arrives with 5K resolution and hi-fi sound

While reasonably excellent, those specs aren’t impressive, especially when compared to Apple’s 8-year-old 5K display, which is nearly identical save for the 500 nits of brightness, or the LG’s 6 year old 5K display.

The Apple Studio Display costs $1,600 without height adjustment, which is $400 more. You can find 4K displays with higher specs for less than $1,000.