Samsung

Interact with Innovative Home Appliances in the Metaverse – Samsung Global Newsroom

Interact with Innovative Home Appliances in the Metaverse – Samsung Global Newsroom

Picture this: you’ve just received the lifestyle TV you’ve always had on your wish list, home appliances that improve your quality of life, and the latest stylish smartphone. Now, what if we told you that you could use these innovative products to decorate your home?

It’s an interesting scenario to think about, and it will become a reality once the Metaverse is up and running. Samsung Electronics has innovated with the metaverse in various ways and created an option for those interested in CES 2022 to experience the event online.

Those who visit Samsung’s virtual storefront will learn everything they need to know about the company’s latest products and even have the opportunity to test them out for themselves. Through a partnership with ZEPETO, Asia’s largest metaverse platform, Naver Z, they will also be able to use Samsung devices to decorate their own “home” in the metaverse. Read on to learn more about how the combination of ZEPETO and Samsung’s My House platform allows users to experience Samsung products – and decorate their homes – in new ways.

Adding a Whole New Dimension to Samsung Products

You’ve probably heard of the Metaverse before. It is no longer a fad, but a well-established trend of the future. With ever-changing online communication, the metaverse has created new industrial, social and cultural values. Millennials and “zoomers” (members of Generation Z) are using this digital space to project identities different from reality and have created a new world of experiences through active interaction.

▲ Samsung Electronics is using the metaverse to communicate with millennials and zoomers in a variety of ways.

Samsung continues to use the metaverse to advance various marketing strategies, increase brand awareness, and provide its fan community with an expanded space for interaction. Some examples include the Photo Booth, which allows users to take photos with Samsung’s Lifestyle TVs and Galaxy smartphones, the Galaxy House, where users can experience Galaxy devices by participating in a Jump Game, and the attire items – clothing bearing the names and logos. lifestyle TVs from Samsung that users can use to dress up their avatars. Through projects that have brought users of products from different categories together, Samsung has accumulated the know-how to build its own metaverse.

On the first day of CES 2022, Samsung will showcase a more multidimensional view of the metaverse with the reveal of a platform called My House, which allows users to directly experience a total of 18 Samsung products, including new products for 2022. My House uses Naver Z’s ZEPETO metaverse platform – the largest such platform in Asia, with over 250 million users worldwide. Through close cooperation with ZEPETO, Samsung will launch a one-of-a-kind world map that invites users to decorate their own home in the metaverse.

The My House world map is a space decorating experience that ZEPETO is supporting for the first time. Users can not only customize the layout of furniture and appliances, but they can also customize the tone and manner of the space itself. This takes the Metaverse experience and its value a step further by stimulating users’ imaginations and encouraging creativity.

Decorating a home means incorporating items and appliances into living spaces that look nice and enhance the atmosphere of your home. Not only is it necessary, but it is also becoming an increasingly popular hobby. Indeed, more and more people want to improve their quality of life in the spaces in which they spend a lot of time. They are also interested in creating a one-of-a-kind space that reflects their unique tastes and preferences.

Allow users to find their unique style

Samsung continues to make various efforts to help users develop their own lifestyle. The company introduced innovations for a new era in which products can be customized to suit a wide range of tastes. This unique vision was also reflected in Samsung’s keynote at CES 2022. As Jong-Hee (JH) Han, Vice President, CEO and Head of DX (Device eXperience) Division of Samsung explained: “At CES 2022, you will be able to see in detail how personal personalization technology is applied in large-screen devices, home appliances and mobile products.

The My House world map, which allows users to decorate their own space in the innovative platform that is the metaverse, is a product of this personalization-driven technology. “Since appliances tend to be large, trying to place them in users’ own spaces is difficult. But now users can not only imagine their own unique spaces through My House, but also freely decorate their dream homes,” said Youngwoong Kwon of Samsung Electronics’ Global Marketing Center. “Users will be able to have a special experience by gaining a deeper understanding of their preferences and personalizing their spaces.”

Samsung’s My House world map, which invites users to participate in the special experience of filling a space with innovative products, will be unveiled on January 5, the first day of CES. The map can be accessed by downloading the ZEPETO app from app stores, including the Google Play Store, then tapping “Recommended Map” or searching for “My Home” in the “World” tab of the application.