Apple

iPhone 13, iPad, Apple Watch Series 7: here’s everything Apple unveiled at its big event

iPhone 13, iPad, Apple Watch Series 7: here's everything Apple unveiled at its big event

The new smartphones — the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max — don’t include any design changes or breakthrough features, at least compared to the iPhone’s 5G announcement. ‘last year. There was no portless iPhone or under-display Touch ID. Nor was there the once-classic Apple line: “one more thing.”

Instead, the event marked a homecoming for Apple with predictable improvements that included better cameras, longer battery life, and faster processing on its devices. Still, there were some nice new additions, including a jaw-dropping storage option for the Pro models and a new Portrait mode for shooting videos. And, contrary to some rumors, Apple has made updates without increasing the base price of its various models.

The stakes were high for Apple (AAPL) heading to the event. The iPhone continues to be a major revenue driver for the company and remains at the heart of its product ecosystem. The event also comes amid some uncertainty: A A US judge ruled last week that Apple can no longer ban app developers from directing users to payment options outside the App Store. The company is facing antitrust scrutiny from regulators in the United States and abroad. And Apple has recently faced weeks of controversy for its approach to combating child exploitation.

On Tuesday, Apple tried to exceed this. Here’s a look at what was announced:

iPhone 13 Pro and iPhone 13 Pro Max

The high-end iPhone Pro line was arguably the highlight of Apple’s event, at least among iPhones. The 6.1-inch iPhone 13 Pro and 6.7-inch iPhone 13 Pro Max feature Apple’s powerful new A15 Bionic chip, which Apple claims is “the fastest processor ever.” smartphones”. It will give iPhone enhanced machine learning capabilities, such as real-time video analysis and the ability to analyze text in photos.

The Pro devices pack a five-core processor with 50% faster graphics – an upgrade that will appeal to many gamers – as well as a bright Super Retna XDR display with a faster refresh rate, a battery life of day and an option for one terabyte of storage, doubling the previous maximum storage capacity.

The camera system has also been refreshed. It comes with a new 77mm telephoto lens with 3x optical zoom, as well as new wide and ultra-wide cameras.

The Pro and Pro Max start at $999 and $1,099 respectively. (The iPhone Pro Max with a terabyte of storage costs $1,599.) The phones are available in graphite, gold, silver, and sierra blue. The entire new line of iPhones will begin shipping on Friday, September 24.

iPhone 13 and iPhone 13 mini

iPhone 13

The 6.1-inch iPhone 13 and the 5.4-inch iPhone 13 mini come with the same A15 Bionic chip as the Pro line. It also has a dual camera system, arranged diagonally, and with longer lasting batteries. Apple said the iPhone 13 will last 2.5 hours longer than the iPhone 12 and the iPhone 13 mini will last 1.5 hours longer on a single charge.

Other updates include a more efficient display, a new 5G chip, and a tool called Cinematic Mode, which is similar to the popular Portrait Mode feature but for videos.

The iPhone 13 mini will start at $699 for 128GB (more storage than ever for its base model) and the iPhone 13 will cost $799, starting with 128GB. The smartphones come in five new colors: pink, blue, black, white and red.

iPads and iPad minis

In some surprise, Apple introduced updates to its iPad and iPad mini lineup. Under the hood, the 10.2-inch iPad features a powerful A13 chip with 20% faster performance than the previous model. Apple says it’s now 3x faster than a Chromebook.

The updated iPad comes with a new 12MP ultrawide camera with Center Stage, which uses machine learning to adjust the front camera during FaceTime video calls, and more accessory support that works with iPad. first generation Apple Pencil. It also supports a True Tone feature that adjusts the screen’s color temperature to ambient lighting.

New iPad

The 8.3-inch iPad mini now comes with smaller bezels, more rounded corners, improved front and rear cameras, Apple’s Liquid Retina display, USB support -C, magnetic support for the Apple Pencil, an updated speaker system and new colors, such as pink and purple.

The full format The iPad costs $329 for 64GB storage, which is double the storage typically provided on an entry-level iPad. For schools, the device costs $299. Pre-orders begin Tuesday, and shipping begins next week. The iPad mini starts at $499.

Apple Watch Series 7

Apple has unveiled the new Apple Watch Series 7, a slimmer device with a larger screen than its predecessor. The new watch has a 20% larger screen than the Series 6. It can display 50% more text and also has a full keyboard that you can tap or swipe to type text messages.

Apple Watch Series 7

The Apple Watch Series 7 starts at $399 and will be available later this fall.