Samsung

Killing the Galaxy Note was Samsung’s brilliant plan to save the Galaxy S series

Killing the Galaxy Note was Samsung's brilliant plan to save the Galaxy S series

The Galaxy S and Galaxy Note series have been an integral part of Samsung’s smartphone strategy for years. During the first half of the year, Samsung would release new Galaxy S flagships. The Galaxy Note would arrive in the second half with almost similar specs, but that didn’t stop people from loving this series.

The S Pen is what got people hooked. The Galaxy Note series remained the only flagship option for users who wanted a stylus with a high-end phone. Thus, the note ended up with a very loyal following. Most didn’t care how good that year’s Galaxy S phone was. They would just wait for the second half to pick up the new Galaxy Note.

This all changed last year when Samsung announced that it would not be launching a new Galaxy Note device in 2021. The Galaxy S21 Ultra had already been launched at that time. It was the first Galaxy S flagship to support the S Pen, but it was far from a Note. The Galaxy S21 Ultra did not come with the S Pen and it could not be stored inside the device. Nevertheless, it was a sign of things to come.

Before long, there were rumors and reports that Samsung was killing off the Galaxy Note lineup. Extending S Pen support to the Galaxy Z Fold 3 has only added fuel to the fire. Note that the loyalists did not appreciate this possibility. Our fan petition calling on Samsung to launch a new Note flagship in 2022 has garnered over 40,000 signatures.

The writing was on the wall, however. Something had to go. Samsung had the Galaxy S series for the first half and the Galaxy Z foldables for the second half. There just wasn’t enough room to squeeze new Galaxy Note flagships into the lineup. The risk that these devices would end up cannibalizing sales was all too real.

What many fans didn’t realize was that Samsung had another problem. Its Galaxy S flagships were struggling in the market. Despite the Galaxy S20 Ultra geeks, sales of the Galaxy S20 series have been disappointing. Last year’s Galaxy S21 series actually underperformed the Galaxy S20.

It became clear that interest in the Galaxy S series was waning. Even the Ultra models, packed to the gills with camera upgrades, didn’t do enough to put the wind back in their sails. When you see how Samsung has managed to turn things around with the new Galaxy S22 lineup, the company’s brilliant plan becomes clear.

The Galaxy S22 and Galaxy S22+ are familiar flagship smartphones. They don’t get any major design changes, but they come with top-notch specs. With prices kept the same, these are safe options for customers looking to buy a premium phone without breaking the bank.

Samsung needed to make sure that the Galaxy Note faithful didn’t jump ship. That’s why he completely redesigned the Galaxy S22 Ultra. It looks nothing like its predecessors. The device has the iconic Note shape and silhouette. It is also the first Galaxy S device to come with the S Pen, which can be stored inside the device.

For all intents and purposes, the Galaxy S22 Ultra is the reincarnation of the Galaxy Note. It’s a device built by Samsung just for Note loyalists who continue to be among its most passionate supporters. The plan seems to be working.

Samsung is seeing incredible demand for new Galaxy S flagships, especially the Galaxy S22 Ultra. The new series has broken pre-order records around the world. In South Korea, over 300,000 units were sold on the first day.

Over 1.02 million pre-orders were received in total, breaking a record previously set by the Galaxy S8. Despite being the most expensive of the lineup, the Galaxy S22 ultra accounted for more than 60% of all pre-orders in Samsung’s home country.

The situation is much the same in other countries of the world. Samsung has officially confirmed that the Galaxy S22 series received more pre-orders in the first week than any other Galaxy smartphone to date. Again, the Galaxy S22 Ultra drives the vast majority of sales.

The Galaxy S22 and Galaxy S22+ alone could not have achieved this. An Ultra model without Galaxy Note DNA wouldn’t have moved the needle much. Samsung needed something big to save the Galaxy S series and that required absorbing the Galaxy Note into the Galaxy S series.

In the future, the millions of people who buy a new Galaxy Note flagship every year will choose the high-end Galaxy S model instead. This will avoid a major drop in sales of the Galaxy S series. This is important for Samsung. Galaxy S flagships rival all other high-end smartphones. Samsung can’t not sell well, it just doesn’t look good.

There was a lot of anger among Galaxy Note fans when it emerged that the series was discontinued. Many felt betrayed and said they would not buy another Samsung phone again. For them, nothing could replace the familiarity of a Note handset.

It would have been wrong to assume that Samsung would leave some of its most loyal customers dry without offering them an alternative. That wouldn’t make much business sense. What this tells fans is that you have to trust the process, trust that Samsung wouldn’t do anything to harm its own business.

Samsung took two years to put all the pieces together. It started with the Galaxy S21 Ultra and its support for the S Pen. This has allowed the company to facilitate the idea of ​​customers. Once he saw that the plan would work, he effectively brought back the Galaxy Note flagship under a different name.

The Galaxy S22 Ultra is simply the Note we love. It’s the top-of-the-line model, which means it gets the most out of everything. The best cameras, the best specs and the best design. All credit goes to Samsung for executing the plan brilliantly. It’s easier said than done.