Samsung

Laptop sales boom during pandemic pushes Samsung back into category 9 years after release

Laptop sales boom during pandemic pushes Samsung back into category 9 years after release

NEW DELHI: Call it the pandemic effect, but stellar laptop and notebook sales during the lockdown prompted Korean giant Samsung to re-enter the segment after nearly nine years.
The company, which is India’s leading seller of consumer electronics and durable goods, was resenting the lack of laptops where sales had skyrocketed due to work and home education trends that saw a further increase in the demand for computing devices.
Samsung, which will import the devices from Vietnam initially, will have to compete with larger manufacturers such as HP, Dell, Lenovo, Acer and Asus.
Many existing players are not only much stronger in the Indian laptop market, but also manufacture some of the devices locally, giving them a price advantage.
Samsung, however, is confident it will manage to capture a nearly 10% market share in the category which is expected to see sales of around 12.1 million units this year, said Sandeep Poswal, the head of the company’s new IT business to TOI.
Poswal said Samsung is introducing devices with an eye on personal and business segments, as it expects demand momentum to continue even as offices, schools and institutions gradually open up.
“We have carefully chosen the devices for India, and these will be some of the most sophisticated products we will offer here. We are confident that demand momentum will continue to be healthy.
The entry-level ‘Galaxy Book Go’ will cost Rs 40,000, while the top-end Book2 will cost Rs 1.16 lakh.
Samsung is banking on the “eco-system effect” to generate demand for its laptops, as it believes those who use its smartphones, watches and headphones would find it more convenient to better navigate and connect through them.
Poswal said that while the company remains confident about the prospects for the Indian laptop market, there are no confirmed plans for local manufacturing yet.
According to figures released by IDC, the laptop market in India is booming and nearly doubled in value from $4.9 billion in 2019 to $9.2 billion last year. It is expected to hit $9.5 billion this year.
In terms of volumes, the market grew from 7.4 million units in 2019 to 11.6 million units last year, with a forecast of reaching 12.3 million units this year.
Samsung currently has no plans to launch desktop computers in India, and its focus will remain on laptops.
Poswal said strong digitization across the country post-pandemic will see demand for devices remain strong in the small and medium-sized segments, even if the corona effect wanes.
Samsung to invest Rs 1,588 crore for compressor factory in Sriperumbudur
Samsung will invest Rs 1,588 crore to set up a new compressor manufacturing facility at its Sriperumbudur plant in Tamil Nadu.
The new facility will span 22 acres and have a deployment capacity of 8 million compressor units per year, which will be further expanded in the future.
The compressors produced at the factory will be used for refrigerators that Samsung manufactures and sells in India, in addition to being present on export models.
The company on Tuesday signed a memorandum of understanding with the Tamil Nadu government for the new plant, expanding and strengthening the component ecosystem in the state.

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