It’s the end of Apple’s launch event
Apple wrapped up its launch event in just under an hour. Thanks for listening with us. —Kif Leswing
Apple hints a more powerful Mac Pro isn’t out yet
After announcing the Mac Studio, Apple hardware chief John Ternus said he would release a new, more powerful Mac Pro model in the future.
“One more product: Mac Pro. But that will be for another day,” Ternus said.
Apple introduces Studio Display
Apple announced its new Studio Display on Tuesday.
It offers a 27-inch 5K Retina display, speakers, and has a built-in camera. Users can also choose between an all-aluminum enclosure with a tilting stand or a tilting and height-adjustable stand option. The display can also be used to quickly charge Apple’s latest MacBook Pros when plugged in.
It costs $1,599 and is available for pre-order today.
Apple announces Mac Studio with M1 Ultra chip
Apple introduced the first new Mac model in years with the Mac Studio, a screenless desktop computer. It’s a cube-shaped aluminum case with USB-C ports and an SD card slot on the front.
It’s bigger than the existing Mac Mini. The extra height is used for large fans to keep the computer’s temperature down.
Apple also announced a separate 27-inch screen called Studio Display with 5K resolution, equipped with an Apple chip, speakers and an integrated camera.
The computer uses the high-performance M1 Ultra processor, which the company says has more power than its existing M1 chips.
The Mac Studio with an older M1 Max chip starts at $1999. The model with an M1 Ultra starts at $3999. The Studio Display starts at $1599.
Apple said the M1 Ultra essentially doubles the size of Apple’s previous M1 chips using a connection technology it calls UltraFusion. Apple said it has more transistors than any other PC chip and includes a 64-core graphics processor.
Apple said the Mac Studio with M1 Ultra is 80% faster than the top-end Mac Pro, which retailed for over $50,000.
“We transitioned almost every product in the Mac line to Apple Silicon,” Cook said.
Apple announces new iPad Air with M1 chip, starting at $599
Apple has announced a new version of its mid-range iPad, the iPad Air. It uses Apple’s M1 processor, which is the chip used in the more expensive iPad Pro and MacBook Air models. It also has optional 5G support.
Its front camera has been upgraded to a 12-megapixel camera with a wide-angle lens, which activates a feature called Center Stage that can track subjects as they move through the frame during video conferencing.
It will cost $599, with optional storage and cellular upgrades. It’s the same price as before. It will hit store shelves on March 18.
The iPad Air was last updated in 2020.—Kif Leswing
Apple unveils new budget iPhone SE, costs $429
Apple has just announced a new budget iPhone SE, which succeeds the 2020 model but with 5G and the latest iPhone processor, A15.
The device resembles the previous iPhone SE, with a 4.7-inch rectangular screen and a TouchID fingerprint sensor. It is equipped with a 12-megapixel rear camera.
It will retail for $429 and hit stores March 18. It’s more expensive than the $399 model that Apple launched in 2020 and it’s a surprise increase in price.
Apple CEO Tim Cook said the device is ideal for people who like small phones. —Kif Leswing
You can soon get a green iPhone 13
Apple adds two new colors for its iPhone. People can pre-order the iPhone 13 in “green” and the iPhone 13 Pro in “alpine green” starting Friday.
Apple announces agreement with MLB and will broadcast games on Friday nights
Apple said it would broadcast two exclusive Major League Baseball games on Friday nights, marking Apple’s first entry into live sports..
Apple said it would broadcast live pre-game and post-game shows, and would be free from local streaming restrictions, and will not require an Apple TV+ subscription for now.
It will stream in the United States, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea and the United Kingdom, Apple said.
But it comes a week after MLB canceled Opening Day due to the ongoing lockdown.
Apple CEO Tim Cook takes the stage
We have started. Cook took the stage and said it would be the first launch event this year. —Kif Leswing
Over 150,000 people watch the livestream on YouTube
Five minutes before the start of the Apple show, more than 150,000 people are streaming the event on Youtube. It’s a sign that Apple can still generate huge consumer demand for its products through its carefully choreographed launch events. Last year, when the iPhone 13 launched, more than 300,000 viewers tuned in five minutes early. —Kif Leswing
Expect news on the iOS 15.4 update for iPhones
Look for news on a release date for Apple’s latest iPhone and iPad software. The iOS 15.4 update is expected to include a long-awaited overhaul to the Face ID feature, which would allow users to unlock their iPhones while wearing a mask, just as mask mandates are being lifted nationwide. Other features include a new emoji and a new payment product that allows iPhone users to accept credit card payments without additional hardware.
Apple CEO Tim Cook invites customers to ‘take a look’
The slogan for Tuesday’s event is “peek performance”. Although marketing slogans often don’t entirely match what’s published, Apple has applied broad themes to its launches since going distant in 2020 – last year’s was “spring-loaded”. —Kif Leswing
Apple’s Mac business is on fire thanks to its M-series chips
Apple hasn’t said what it plans to release today, but if it does eventually release new Mac models, as bloggers and media have suggested, it will add new momentum to the older one. Apple’s product line.
In the last quarter ending in December, Apple reported Mac revenue of $10.8 billion, up 25% year-over-year. Macs were a bigger business in terms of sales than iPads in 2021.
Apple’s Mac is enjoying a renaissance thanks to new models with better battery life, powered by Apple’s M-series chips. Apple has announced it is moving away from Intel in 2020 in favor of chips originally designed for its iPhones but later customized for laptops and desktops. A powerful new Mac model on Tuesday would be another big step in this transition to a line of computers powered entirely by Apple chips. —Kif Leswing
Apple’s online store is down
Apples the online store is down, without surprise. The company has a long tradition of closing its online store to customers until the end of its launch event, partly to build hype, partly to prevent people from buying a product that will be obsolete or less expensive a few minutes before the announcement of a new one.
Expect a new low-cost iPhone around $399
Todd Haselton | CNBC
Reports suggest we’ll see a new low-cost iPhone today. I assume it’s a successor to the iPhone SE that launched in 2020 for $399, but with 5G and the same processor that Apple includes in the iPhone 13. The phone would be aimed at people who want still a home button and don’t need all the flashy features of Apple’s more expensive iPhones. One thing to watch: Will Apple keep the current iPhone SE and sell it even cheaper? At $199, it might better compete with similarly priced Android phones.