Samsung

Samsung enters Indian laptop market this Holi, aims for double-digit share

Samsung


Ending years of waiting and unfazed by global chip shortages, Samsung on Tuesday announced its entry into India’s highly saturated laptop market, dominated by HP, Dell and Lenovo, this Holi.

A senior executive told IANS that the company is set to launch six laptops – starting at almost Rs 40,000 and up to Rs 1 lakh – in the country and aims to capture market share at double digits in the laptop segment.



The launch is expected to take place around the Festival of Colors this week.

“We are here to meet the needs of our users and build the Galaxy ecosystem. We have laptops for everyone, whether a student or an entrepreneur. With the new series of machines, we want to add a new device Secure Galaxy with the best performance for our users,” said Sandeep Poswal, Managing Director and Head, New Computing Business.

The tech giant is said to provide 24/7 support along with the best possible after-sales services to make its laptops stand out from the crowd.

“Now is the perfect time to launch these products and people are still working and studying from home. The demand for ultra-thin laptops is high and will increase in the coming days,” the company executive added.

Samsung at the ‘MWC 2022’ event last month unveiled the Galaxy Book 2 Pro, Galaxy Book 2 Pro 360 and Galaxy Book 2 360, excluding Galaxy Book 2 Business and Galaxy Book 2.

The devices are equipped with the latest Intel Core processors.

The Samsung Galaxy Book 2 Pro runs Windows 11 and comes in 13.3-inch and 15.6-inch Full HD+ (1920 x 1080 pixel) AMOLED display options. The laptop is powered by the latest Intel Core i7 and Core i5 processors along with up to 32GB of LPDDR5 RAM.

Meanwhile, the Samsung Galaxy Book 2 Pro 360 runs Windows 11 and comes in 13.3-inch and 15.6-inch Full HD+ (1920 x 1080 pixels) Super AMOLED touchscreen options with up to at 500 nits of brightness. The laptop is powered by the latest Intel Core i7 and Core i5 processors along with up to 32GB of LPDDR5 RAM.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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