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Samsung is betting big on the Galaxy A to compete with Apple

Seen is a poster for Samsung Electronics















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Samsung is betting big on the Galaxy A to compete with Apple

By Baek Byung-yeul

Seen is a poster for Samsung Electronics' Galaxy A event, which will take place online on March 17.  Samsung announced on Monday that it will unveil the new line of mid-range smartphones at the event.  Courtesy of Samsung Electronics
Seen is a poster for Samsung Electronics’ Galaxy A event, which will take place online on March 17. Samsung announced on Monday that it will unveil the new line of mid-range smartphones at the event. Courtesy of Samsung Electronics

Samsung Electronics will hold an online event to unveil the new Galaxy A series smartphones on March 17.

The Galaxy A series is Samsung’s mid-range smartphone and plays a pivotal role in the company’s efforts to maintain its status as the world’s top-selling smartphone maker due to the number of smartphones sold under the A series.

Although Samsung has not made an official announcement on the new gadgets, industry analysts expect the company to launch five new Galaxy A devices equipped with features comparable to high-end phones, but at more affordable prices, to compete Apple’s new midrange iPhone SE3. .

“The Galaxy A series is Samsung Electronics’ most popular smartphone category, leading the democratization of Galaxy innovations that empower people to create, connect and thrive,” Samsung said in a published invitation letter. Monday.

“This year, Samsung is taking Galaxy’s impactful innovations even further for the A-series. The impressive new Galaxy A-series devices are designed to deliver the complete experience people expect from a smartphone.”

Market tracker Omdia said the Galaxy A12 was the best-selling smartphone of 2021 with a record sales of 51.8 million. The pattern was followed by Apple iPhones such as iPhone 12, 13 and 11.

“Although the average selling price of Apple’s top 10 iPhones is five times that of the Galaxy A12, it is Samsung’s most efficient model, shipping more than 50 million a year in one model,” said Jusy. Hong, senior researcher at Omdia.

The success of the Galaxy A series is hugely important to Samsung as the company desperately needs a breakthrough in the highly competitive smartphone market. Samsung recently launched its latest high-end smartphone, the Galaxy S22, but soon became embroiled in a scandal over its Game Optimizing Service (GOS) app.

While Samsung was announcing the unbeatable high performance of its S22 phones, it has been confirmed that the GOS app is mandatorily running in the background to avoid overheating issues.

GOS is basically designed to optimize the performance of Galaxy devices when playing games, but users have found that the service cannot be disabled manually, which has resulted in lower quality during gameplay. Some of the test results Smartphone performance data showed that S22 devices running GOS showed around half of the performance originally announced by Samsung.

Faced with consumer backlash, Samsung offered an update that allows users to manually disable GOS, but the company has not escaped criticism for misleading consumers.

“Galaxy A-series smartphones account for the majority of Samsung’s smartphone sales. The new A-series smartphones are expected to deliver performance that meets consumer expectations,” an official from a local IT company said in a statement. ‘anonymity.