Samsung

Samsung launches a new fan experience in the metaverse with the Samsung 837X. Here’s how to get in!

Samsung launches a new fan experience in the metaverse with the Samsung 837X.  Here's how to get in!

On January 6 at 8:37 a.m. ET, Samsung Electronics America will open the doors to Samsung 837X, an immersive world to explore virtually. Modeled on the physical Samsung 837 A flagship location in New York, Samsung’s new Metaverse Experience brings its spirit as an experiential playground for people to discover the incredible possibilities when technology and culture collide.

In this next-level experience, guests will embark on a journey where technology meets art, fashion, music and sustainability. Fantasy will meet reality in this creative hub as users explore experiences unlocked with Samsung technology.

So how can fans get involved? Samsung 837X debuts in Decentralized, a blockchain-powered metaverse, and it’s one of the biggest takeovers of branded land at Decentraland. Fans will be enthralled with a digital adventure through the Theater of Connectivity and the Forest of Sustainability to complete quests along the way for 837X Non-Fungible Token (NFT) badges and a celebration at the customization stage .

Samsung 837X

  • Connectivity Theater: The theater will showcase Samsung news from the CES stage and allow guests to learn about the powerful experiences that come from seamless connectivity and personalized solutions powered by Samsung technology.
  • Sustainability Forest: Samsung recently announced a partnership with climate solutions platform, veritree, to manage the planting of two million trees by the first quarter of 2022. Sustainable Forest is a spectacular portal where customers can jump into a journey through millions of trees – and even have a mythical encounter.
  • Personalization step: To celebrate the debut of the 837X, guests are invited to our first ever Metaverse Mixed Reality Live Dance Party hosted by brilliant producer, DJ and vibraphonist, Gamma Vibes, from the physical location of the Samsung 837. 837X NFT will be entered into a raffle to win one of three limited quantity wearable collections from Epic to Mythic tiers for their Decentraland to sport avatar. The winners will be announced at 8:37 p.m. ET on January 7, 2022, to kick off the memorable Metaverse performance.

“At Samsung 837X, we are excited to tell our stories of connectivity, durability and personalization in a new way, in a one-of-a-kind space,” said Michelle Crossan-Matos, senior vice president of marketing and corporate communications at Samsung Electronics America. “The Metaverse allows us to transcend physical and spatial limitations to create unique virtual experiences that couldn’t happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this virtual world by booming.

Samsung 837X will be open in Decentraland for a limited time. Throughout the year, Samsung plans to bring the Samsung 837X experience to more people by launching a multiverse approach on new platforms. Each Samsung 837X world will bring different experiences to fans. We can’t wait to show you what’s next.

To learn more about Samsung’s Metaverse 837X and how to access the digital world of business, go here: www.samsung.com/us/explore/metaverse-837x/.

About Samsung 837
Located at 837 Washington Street in New York’s Meatpacking District, Samsung 837 is the premier tech playground and cultural destination for consumers, creators, tech enthusiasts and community members. A physical manifestation of the Samsung brand, 837 is a flagship experience center at the convergence of humanity and technology that underscores how Samsung’s comprehensive portfolio of signature services and technologies – ranging from mobile devices to devices appliances – can improve your life.