Samsung Launches New Products and Programs to Continue Fueling Successful Partnerships

Samsung Launches New Products and Programs to Continue Fueling Successful Partnerships

From new screens and sizes that can meet the diverse needs of any customer, to programs that give back to our community – Samsung is uniquely positioned to set up resellers for success.

In time for CEDIA 2021, Samsung Electronics America, Inc. announces new size options for its flagship Neo QLED 4K TVs and Lifestyle TVs, as well as a new iteration of The Wall, all designed to help integrators better meet the wide variety of needs of their valued customers. Samsung has also updated its The Platinum program, which, through close collaboration with partners, has boosted Samsung’s CI channel share to its highest level in many yearss—give partners an even greater capacity to develop their activities.

The right products

Samsung’s award-winning flagship Neo QLED QN90A 4K display will now be available in new 43″, 50″ and 98″ sizes. These new displays, which join the existing range of 55″, 65″, 75″ and 85″ models, form a portfolio that delivers ultimate performance, while meeting diverse consumer needs. Samsung’s Lifestyle portfolio is also expanding to include a large 85-inch iteration of The Frame and a 65-inch sundeck for installation in direct sunlight. With these additions, The Frame wallet will now be available in 7 screen sizes, and The Terrace, between its Full Sun model and the original design, will be available in 3.

In addition to new consumer displays, Samsung has also developed its stunning LED The Wall (IWA series). The 2021 model offers The Wall’s most detailed image yet, delivering the industry’s first 8K resolution with a 120Hz refresh rate and simple 8K playback. The wall’s massive screen can be configured to over 1,000 inches, or about a quarter of the length of a football field, creating a completely expansive canvas for showcasing content.

There’s also a constant demand for an easy-to-use content management system, and the OBR 75″ Pro TV 75″ Series and the BHT Pro TV Terrace Series all make it easier than ever. The TVs are ideal for those looking for stylish additions to living spaces or professional environments, and they’re designed for effortless installation and quality performance. The QBR series comes with Samsung’s SMART 6.0 signage platform and built-in MagicINFO Player S6 media player, and delivers 4K UHD picture quality that gives new meaning to color accuracy. The 75″ Pro TV includes revolutionary updates, including a UHD display and HDR functionality, for optimal picture performance. Finally, the BHT Pro TV Terrace series remains suitable for indoors or outdoors, offering an impressive IP55 weatherproof rating for all-weather protection in any season.

“The home tech landscape has changed dramatically over the past 18 months – it’s a great time to step back and finally see the exciting advances in this industry first-hand,” said Mark Quiroz, vice president of marketing, display division at Samsung Electronics America. “Samsung’s latest display products continue this legacy with increased picture quality, easy installation, and breakthroughs in design and sizing versatility for the home. With continued innovations such as Wall MicroLED technology, From the narrow bezels of the QBR Series, to the symmetrically designed 4K displays, and monitors ideal for streaming and gaming, resellers have more options than ever to deliver seamless integration.

…With the right programs

“At the heart of our promise to our partners are our high-performance product portfolios; these new screen sizes reinforce that promise by enhancing dealers’ ability to meet the diverse needs of their customers. Equally important, however, are the programs that allow us to work closely with them to achieve shared success,” said Jim Mayo, executive director of Custom Install Channel/Strategy at Samsung Electronics America. “This alliance with our partners has helped us achieve market share in this market. We are proud and appreciate the partnerships that have brought us here.

Samsung’s Platinum program has changed significantly over the past 12 months. It now offers full regional distribution support and gives Samsung partners simplified access to consumer and commercial products under one roof, making it easier than ever for integrators to specify jobs based on customer needs.

In addition to helping our partners succeed, since 2020 our programs have also been developed to help those in need. Thanks also to our strong partnerships, in 2021 Samsung and our Platinum resellers will have combined to raise nearly $300,000 in total for several good causes, including the Foundation Fighting Blindness, the Tisch Brain Tumor Center and Autism Speaks.

CEDIA 2021 attendees can virtually experience these innovations in display technologies, new audio products and the latest in online connectivity at

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