Samsung

Tech issues as Samsung launches Galaxy S22 phones in metaverse event

Tech issues as Samsung launches Galaxy S22 phones in metaverse event

Samsung has unveiled its new line of high-end Galaxy S22 smartphones in its virtual Samsung 837X space in the Decentraland metaverse.

Over 100,000 users attended the “Samsung Unpacked 2022: The Epic Standard of Smartphone Experiences” event in the first 11 hours since its launch on Wednesday at 13:37 UTC, making it one of the most popular destinations experienced from Decentraland to date.

The South Korean electronics multinational presented the new Galaxy S22, Galaxy S22 Plus and Samsung Galaxy S22 Ultra on a display in the “Connectivity Theater” of the Samsung 837X space. Metaverse-averse fans could also watch via a live stream on Samsung’s YouTube channel and various other social platforms.

Users could theoretically pre-order the new products by clicking an icon that sent the user to Samsung’s website. However, technical issues have plagued the feature, with many people taking to Samsung’s Twitter to complain.

“Has the site crashed, I can’t even place my order in the shopping cart?” demand an user. another user responded, saying the same thing had happened to them. They added that it looks like “scalpers and bots are trying to steal the show.”

Meanwhile, others have complained that they were unable to collect the non-fungible badge reward for completing the event’s ‘Turning Red Hearts Green’ treasure hunt game. The “quest” should last five days and end on Monday.

Upon entering the Samsung 837X space, a hologram instructs users to find and collect five discarded cardboard boxes to receive a gift. The giveaway turns out to be a seed to be planted in Samsung’s virtual forest – to underscore the company’s focus on sustainability.

In exchange for planting the seed, users are supposed to receive a heart-shaped badge. In order to receive the real gift, they must return on Valentine’s Day (to show their love for the forest) to redeem the badge for an “exclusive new wearable”.

Despite the technical challenges, it seems users are generally happy with Samsung’s focus on climate and its willingness to embrace the burgeoning technology. One user at the event, “CheddarQueen,” told Cointelegraph that he appreciated the “sustainability aspect” of the event:

“A lot of people say the metaverse disconnects us from the natural world, but this challenge proves just the opposite.”

On the other hand, some mainstream media that reported on the launch didn’t seem too impressed. Cnet did not hold back, in writing that it was an “example of what not to do when using the metaverse to host a product launch”.

“It could have been a lot of fun, but instead it felt rushed and incomplete. It was a half-hearted attempt in a long line of cultural zeitgeist moments from Samsung.

Related: Samsung is launching a metaverse store at Decentraland

The Samsung 837X space on Decentraland opened on January 6 as a virtual replica of its actual storefront at 837 Washington Street in New York City.

Samsung also announced the same month that it would partner with blockchain technology company Veritree to plant 2 million mangrove trees in Madagascar over the next three months.