Upgrade your home with Samsung’s durable consumer goods during ‘Blue Fest’; Get up to 20% cash back, limited time special offers and more

Upgrade your home with Samsung's durable consumer goods during 'Blue Fest';  Get up to 20% cash back, limited time special offers and more

Samsung, India’s largest and most trusted consumer electronics brand, has announced an exciting ‘blue party‘ on its premium range of televisions, air conditioners, washing machines, refrigerators and dishwashers. These offers will be valid from March 12 to April 30, 2022 at all major consumer electronics retailers nationwide and at Samsung’s official online store, Samsung Shop.

During this time, consumers can take advantage of limited-time offers on their favorite Samsung consumer durables, which include up to 25% instant cashback, up to 20% extra cashback, and easy EMIs with no down payment.

“Personalized living spaces that reflect individual consumer style, seamless experiences and energy efficiency have become key factors for modern consumers when purchasing TVs, air conditioners and digital appliances as they pass more time at home. Due to this trend, we have seen an increase in demand for our lifestyle and premium range of consumer durables. To provide an exciting opportunity to upgrade their homes this summer, we have announced “Blue Fest” offers to delight our consumers.“, noted Mohandeep Singh, Head of Sales, Marketing and Operations, Consumer Electronics Business, Samsung India.

Blue Fest Offers:


During the offer period, consumers who purchase Samsung’s premium line of Neo QLED, QLED and Crystal 4K UHD TVs are eligible for an instant discount of up to 25%, additional cash back up to 20% and easy financing options with the zero down payment option.

Air conditioner

Consumers who purchase WindFree™ air conditioners will be able to enjoy cash back up to 20%, easy EMIs starting at INR 990 and a full 5-year warranty.


The IntensiveWash™ range of dishwashers are attractively priced starting at INR 42,990. Plus, consumers will enjoy up to 20% cash back and easy EMI options with no down payment.

Washing machine

During Blue Fest, the AI ​​EcoBubble™ range of Front Loading Washing Machines will be available at the special price of INR 29,900 with additional Cash Back of up to 20% and easy finance offers such as Zero Down Payment and EMI from INR 990.

The range of top loading inverter washing machines will be available at a special price starting at INR 15,200 with a 12 year motor warranty, up to 15% extra cashback and options of EMI as low only INR 990 and no deposit.


During the offer period, the Convertible French Door Fridges will be available at an attractive price of INR 78,000 with an additional Cash Back of up to 20% and easy finance offers such as a zero down payment and a NDE from INR 990.

Curd Maestro™ refrigerators will be available at an attractive price starting at INR 26,200. Additionally, consumers will enjoy extra cashback of up to 15%, easy EMIs from INR 990 and no down payment option.

Digi-Touch Cool™ 5-in-1 Single Door will be available at the attractive price of INR 16,700 with additional Cash Back of up to 10%, easy finance offers such as Zero Down Payment and EMI at from INR 990.

About Samsung’s range of durable consumer goods:



Neo QLED TV will take QLED TVs to the next level with Quantum Mini LED, precisely controlled by Quantum Matrix technology and Neo Quantum Processor, a powerful image processor optimized for Neo QLED TV. These mini LEDs are 40 times smaller than regular LEDs, allowing the device to display fine levels of light and contrast. It increases the luminance scale which makes dark areas darker and light areas brighter, resulting in a more accurate and immersive HDR experience.


Powered by Quantum Dot technology, Samsung’s QLED TV delivers more vivid and deeper colors with 100% color volume that delivers an immersive viewing experience. QLED TV also includes Object Tracking Sound (OTS), Active Voice Amplifier (AVA) which enhances sound quality by providing a cinematic experience when watching your favorite show with Q-Symphony to give on TV and at the soundbar a perfect harmony.

4K UHD Crystal

Armed with Crystal technology, Samsung 4K UHD TVs deliver superior color and contrast levels. The TVs offer a host of features like Crystal 4K display, AirSlim design, Crystal 4K processor for powerful processing, MultiView, OTS Lite for awesome sound experience, screen mirroring, lag-free gaming , which provide enhanced image quality and superior content consumption capabilities. .

air conditioners

AC WindFree™

The new range of air conditioners come with PM 1.0 filters that sterilize 99%* of bacteria and the Freeze Wash function that removes dirt and bacteria from the heat exchanger for easy do-it-yourself maintenance at home. The elegant design of the new range can beautify any living or working space. WindFree™ technology eliminates cold drafts and disperses air through 23,000 micro-holes at a speed of 0.15m/s which helps create a calm air environment.

WindFree™ ACs also connect seamlessly with SmartThings WiFi-enabled app that lets you change settings or turn it on/off using Bixby, Alexa and Google Home voice assistant. You can also optimize cooling with smart AI automatic cooling and automatically cool the room before you even get home with the geo-fence Welcome Cooling characteristic. In addition, WindFree™ technology can save up to 77% energy and the Digital Inverter technology of 5-in-1 convertible ACs can save up to 41% energy.



The 934L bespoke French door refrigerator comes with a Glam Dual Tone glass finish in Glam Navy and White. BESPOKE is also integrated with a 21.5” FamilyHub™ screen and 25W speakers for wholesome entertainment. It also features a Beverage Centre™ that gives quick access to the water dispenser, an auto-fill water pitcher, and an infuser for flavored water.

Curd Maestro™

Part of Samsung’s India-specific innovations, the Curd Maestro™ range of refrigerators transcends the landscape of conventional refrigerators in India beyond food storage and preservation. Curd Maestro™ solves the complex, time-consuming and delicate problems of making curd, which is an essential food ingredient in Indian homes.

The Curd Maestro™ Family Hub™ line of refrigerators also feature SpaceMax technology which provides more storage space for the delicacies you prepare. Smart features like Family Board, Bixby support and hands-free calling not only enhance your cooking, but also make every moment with your family even more memorable.

Samsung’s Curd Maestro™ refrigerator model range starts from 30,990 and is available in capacities from 244L to 692L

Digi-Touch Cool™

The Digi-Touch Cool™ 5-in-1 single door refrigerator is designed to provide more storage space and convenience, the range comes with patented Digi-Touch Cool™ 5-in-1 technology which allows consumers to change the temperature according to the season and defrost it when needed, with a simple touch.

The range of Digi-Touch Cool™ 5-in-1 single door refrigerators starts from 19,990 and comes in attractive designs and colors available in 198L and 225L capacities.

Washing machine

AI Ecobubble™

A stylishly designed washing machine, the new Samsung AI Ecobubble™ Washer gives you the next level of fabric care with intelligent AI control. Ecobubble ™ technology gently cleans your delicate festive clothes, keeping them looking new for longer. AI Control customizes your wash cycles based on your usage patterns so you can get your laundry done even if you’re on a tight schedule.


The new Samsung dishwasher has a Hygiene Wash function that guarantees the elimination of 99.99% (certified by Intertek) of stubborn food bacteria. The models also have a stainless steel tub which has been designed to transmit less noise and withstand much higher temperatures for sterilizing rinses. Samsung’s dishwashers efficiently clean Indian cookware such as cooker and kadhai and come with 13 place settings that can accommodate a wide variety of different sized dishes in a single wash cycle. The height adjustment option easily accommodates large pots and pans common in Indian kitchens.