Apple

Why was the Apple logo bitten off

Why was the Apple logo bitten off

If you take a look at the famous Apple logo, you might notice that a curved piece is missing. It’s a bite mark in the fruit, but why is it there? We will explain the history and meaning of the bite.

It makes the shape of the apple obvious

To develop the company’s first brand image, Apple Computer, Inc. hired advertising agency Regis McKenna in 1977 (with a relationship that started in 1976). McKenna himself assigned the task of designing the Apple logo to Rob Janoffa graphic designer who worked for the company.

According to a interview 2018 with Forbes, Janoff described the unique thematic opportunity offered by the contrast between a machine and a piece of natural fruit. “I just wanted to make the computer easy and fun to use,” he said, and he thought including the accessible image of an apple was a must.

When designing the Apple logo, Janoff created the iconic silhouette of an apple in a form very close to the one we all know today. In the process, he added a bite mark to make obvious that the fruit represented in the logo is an apple and not another fruit with a similar silhouette, such as a cherry, for example.

An early unofficial modified Apple logo with no bite marks, and the actual logo next to it
Our impression of what the Apple logo would look like without a bite mark (left) compared to the real logo.

Not only does the bite mark imply that the shape represents a fruit that you would typically bite down on while eating (as apples are commonly eaten), but it also gives the shape of the apple a sense of scale. If you assume the bite is from an adult human mouth, the fruit is too big to be a cherry.

Janoff says the bite mark has no deeper symbolic meaning, and he was unaware of the computer term “byte” when designing the logo.

Playing more on the bite mark, Janoff nestled the curvature of the lowercase “A” in the original Apple logotype into the negative space of the shape of the apple itself. Today, the original lowercase “apple” logo is long gone, but a similar curvature remains.

The Apple Computer logo in 1977
Abbreviated logo of Apple Computer, Inc. in 1977, which was delivered on the Apple II computer.

The original logo’s six colored stripes signified the Apple II computer’s color capabilities, which were unique at the time for a computer in its price range. Apple ditched the original six-color logo for a monochrome design in 1998.

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Apple dental forensics

Let’s have a little fun. If we assume that the bite mark in the modern Apple logo comes from an adult human mouth, we can actually estimate the size of the apple depicted in the logo. It doesn’t prove anything useful, but as a world exclusive, How-To Geek can now reveal the size of the official Apple Apple.

To get the size of the fruit, we need to know the size of the bite mark, and to do that, we need to know the size of a serving of a typical fruit. dental arch. A 2005 study found that the average width between the first premolars in American adults was about 36.55 mm (if you average the male and female results together). It’s about 1.43 inches.

Estimation of the fruit side of the Apple logo.
Benj Edwards / Apple

If we use this measurement to estimate apple size, we get an apple width of about 3.05″ (77.56 mm) at its widest part. According to WikipediaApple growers aim to produce an apple 2.75″ for 3.74″ in diameter due to market preferences. So 3.05″ is definitely within reach of an apple.

While this is just a silly exercise, it also shows that when developing the Apple logo Janoff may have bitten into an apple and measured it to make sure the bite mark was at the correct scale for a typical apple. A delicious stroke of genius!