Xiaomi intends to step up its challenge to Apple, the company’s founder announced this week (via South China Morning Post).

Xiaomi founder and CEO Lei Jun said on Chinese social media platform Weibo that the company will specifically focus on the high-end segment of the global smartphone market in a bid to directly compete with Apple, attempting to fill the void left by Huawei. Huawei was previously the biggest smartphone supplier in China before being forced out of the US market. Lei explained that Xiaomi is aiming to become the world’s largest smartphone vendor within three years.

“[We aim to] fully reference against Apple in [terms of] product and experience, and become China’s largest high-end brand within the next three years,” Lei added. He went on to describe the competition with Apple in the high-end smartphone segment as “a war of life or death” that Xiaomi must overcome. .

In the fourth quarter of 2021, Apple overtook Vivo to become the top smartphone brand in China for the first time in six years. Simultaneously, Apple has become the world’s leading smartphone vendor, with one in five smartphones sold being an iPhone.

Like many companies, Xiaomi has struggled with supply chain issues over the past couple of years, which has hampered the company’s expansion. Nevertheless, in the second quarter of 2021, Apple’s iPhone sales were briefly overtaken by Xiaomi for the first time.

Xiaomi reportedly intends to attract more customers by differentiating itself from other major Chinese Android smartphone brands that also target Apple’s lucrative high-end segment by focusing on user experience. This will involve opening 20,000 new retail stores in China over the next three years, adding to the 10,000 stores it currently operates in the country. The company is also investing nearly $16 billion in research and development over the next five years.

Related stories

Apple shares ‘Shot on iPhone 13 Pro’ film celebrating Chinese New Year

Apple today shared a short film titled “The Comeback,” which was released to celebrate the Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son and a forgotten village with an “unusual dream”. The 23-minute film was shot with the latest iPhone (which is the iPhone 13 Pro) like all the videos of…

Apple suppliers eye long-term supply chain for Apple cars

According to a report from DigiTimes, Apple suppliers are positioning themselves to manufacture and assemble the long-talked-about electric vehicle (EV). Rendering of the Apple Car concept by Vanarama based on patents filed by Apple The report claims that Foxconn, the colossal manufacturer behind most iPhone models, and Luxshare Precision, the assembler behind Apple devices such as the AirPods, are turning towards…

Xiaomi overtakes Apple to become the world’s second smartphone supplier in the second quarter of 2021

Apple was the world’s third-largest smartphone vendor in the second quarter of 2021, according to smartphone shipment estimates shared today by Canalys. Apple’s iPhone sales were overtaken by smartphone sales from Samsung and Chinese smartphone maker Xiaomi, with Xiaomi overtaking Apple and taking second place for the first time. Samsung was the most popular smartphone vendor with…

Today marks 15 years since Steve Jobs unveiled the original iPhone

Today is January 9, which means it’s been 15 years since Apple CEO Steve Jobs took the stage at the Macworld Expo in San Francisco, California, and gave the world its first glimpse of the iPhone, a device that would change everything. The original iPhone was a tiny thing with a 3.5-inch LCD screen, an old home button, a thick chassis, huge bezels, a Samsung processor, and a…

Oppo plans to challenge Apple globally, starting with the high-end ‘Find X5’ smartphone

After Xiaomi pledged to aggressively challenge Apple earlier this month, Chinese smartphone brand Oppo also plans to directly compete with Apple globally with a wave of high-end devices, starting with the Find X5. recently announced (via South China Morning Post). Oppo is currently the world’s fourth-largest smartphone vendor, but following its merger with OnePlus, the company…

Foxconn offers big bonuses to recruit workers ahead of Lunar New Year holiday

Apple’s largest manufacturing partner, Foxconn, is again offering one-time signing bonuses to new and returning workers in a bid to boost recruitment at its Zhengzhou campus, one of its main iPhone factories in China. , according to the South China Morning Post. The report claims that Foxconn is offering returning workers a signing bonus of 9,500 yuan ($1,470), in addition to a monthly income of 6,865…

Apple privacy measures will cost Facebook $10 billion in 2022

Thursday, February 3, 2022 12:30 a.m. PST by Sami Fathi

Facebook said measures Apple is taking on iOS that make it harder for platforms and apps to track users on other apps and websites will cost its company $10 billion in 2022. Facebook announced yesterday $33.67 billion in revenue, and although higher than expected, earnings per share were below analysts’ expectations. Facebook, renamed Meta, also offered inferior advice for…

Apple CEO Tim Cook ‘secretly’ signed a $275 billion deal with China in 2016

Apple CEO Tim Cook “secretly” signed a deal worth more than $275 billion with Chinese officials, promising that Apple would help develop China’s economy and technological capabilities, reports The Information. In an extensive paid report based on interviews and alleged internal Apple documents, The Information revealed that Tim Cook personally entered into a five-year deal…

popular stories

Updated Mac Mini still available with M2 and M2 Pro chips

Ahead of yesterday’s spring event, rumors suggested that Apple might unveil a new Mac mini, but instead we got the all-new Mac Studio, which is sort of a mix between a Mac mini and a Mac Pro. Apple is not phasing out the Mac mini with the launch of Mac Studio, and a new version is still in the works. The Mac Studio uses the M1 Max and the new M1 Ultra chips, but for the next Mac mini, 9to5…

3rd Gen iPhone SE Features Boosted by 4GB RAM

Apple unveiled a third-generation iPhone SE this week, with key new features like an A15 chip, 5G support, longer battery life, camera improvements and glass more sustainable. Although not announced by Apple, the new iPhone SE also has more RAM. With help from developer Moritz Sternemann, MacRumors has confirmed that the third-generation iPhone SE has 4GB of RAM, up from 3GB…

Have we seen the last of the 27-inch iMacs?

Immediately after Apple’s “Performance Peek” event on Tuesday where it unveiled the Mac Studio and 27-inch Studio Display, Apple quietly ditched the Intel-powered 27-inch iMac. This has left some observers wondering if we’ll see a new, larger iMac sooner or later, or if the existing 24-inch iMac is as big and powerful as possible for the foreseeable future. After unveiling the Mac…

MacBook Air and ‘MacBook’ with M2 chips expected to launch later this year

Apple is working on the successor to the M1 chip, which should be called M2, and several rumors have already suggested that these chips will be used in machines including a refreshed MacBook Air and a new version of the 13-inch MacBook. Pro. A new report released today by 9to5Mac reiterates those rumors yet again, with the site claiming that Apple will introduce a MacBook Air and…

Apple doesn’t plan to release a larger-screen iMac

Apple has no plans to release an iMac with a bigger screen, according to a new report from 9to5Mac. Citing unspecified sources with knowledge of Apple’s product pipeline, the site says Apple won’t be introducing a larger iMac “in the near future.” With the launch of the Mac Studio, Apple discontinued the Intel-based 27-inch iMac, creating some confusion about the future of the iMac line….